Mass Customisation - What Being ConnecTED Really Means
We all know the time-old saying: “It’s not what you know, it’s who you know”. Right? Well, actually, we think that’s wrong!
We all know the time-old saying: “It’s not what you know, it’s who you know”. Right? Well, actually, we think that’s wrong!
In today's eCommerce landscape, consumers are increasingly looking for unique and personalised experiences. This trend extends to the gifting industry, where customers want to create thoughtful,...
For most of us having 'the big idea' is the hardest part. Coming up with a novel concept for a personalised product, or the characters and plot for a personalised book is the stuff that dreams are...
In a world where individuality is fast becoming everything, the power of personalisation has never been stronger.
The most effective marketing strategies are those that cater to the individual. The days of blanket marketing are long gone, and personalisation has become essential for marketers looking to increase...