Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Vets4Pets Pesky Parasites Mailer
Simple, personalised, data-driven direct mail
Using our expert HP T240 Web Press and Ryobi RMGT Presses, we’ve helped Vets4Pets print, distribute and educate their customers using simple, personalised data-driven direct mail.
Combining eight pages of content into a mailer that’s easy to read, understand, and follow is no easy task, yet Vets4Pets made it look simple with a roll-fold A5 mailer with a tabbed-in sticker sheet for that extra tangible finish.
Not only was the piece personalised with the customer’s pet's name, but also all the registered surgery information for easy reference, not only that, but an added QR code elevates the mailer driving customers online to an interactive game for that extra fun element.
To target their customers with the most accurate information and up-to-date content we printed over 100,000 copies across 12 different artworks and 1 data file, combining it with a common sticker sheet across all versions tabbed in for extra security.
Not only have Vets4Pets proved that direct mail can be informative and effective without being bulky and boring, but they’ve also shown personalisation, variability and data-driven print at its best.
"Precision Proco acts fast in providing the information that we need, and they always strive to help support us to deliver the best direct mail campaigns possible, bringing fresh ideas and perspectives to help maximise potential."
Joanna Millington, CRM Manager, Vets4Pets