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Direct Impact: The Power of Direct Mail Formats
Welcome to our first episode of Great Minds Print Alike, where Helen Smith, Head of Marketing gets to meet the “Great Minds” in our business and our industry to discuss all things print and marketing.
Turning Heads: How to Increase Brand Awareness with Print Marketing
The battle of brands for consumer attention is fiercer than ever as audiences face a daily tsunami of marketing messages.
What is direct mail: DM myths busted
Direct mail has long been a marketing staple, but as the digital landscape has evolved, misconceptions about this powerful tool have emerged, with some overlooking its proven effectiveness.
Benefits Of Print Catalogues For Brands | Precision Proco
After airing our views on Ikea's mistake in discontinuing its beloved print marketing publication (affectionately known as its bookbook), we thought it only fair to celebrate some of the brands...
Why We'd Revive This Print Marketing Tool | Precision Proco
There are SO MANY things we love about IKEA, but the brand broke our hearts (and millions of others!) when it discontinued its iconic print marketing catalogue after 70 joyous page-flicking years.
How Data Analysis Boosts Marketing Success | Precision Proco
There’s a lot of chat about data being king, but without a driving force behind this precious intel, your marketing campaigns won’t reign supreme.
How To Tap Into The Homemover Market | Precision Proco
Key life events can cause consumers to behave in totally different ways, parting with their cash more often or in larger amounts.
Crafting Memorable IRL Retail Experiences | Precision Proco
In an age of digital dominance and convenience, it’s crucial for physical retail stores to offer consumers more than a mere transactional exchange; they need to excite, to engage and to take shoppers...
Sustainable Strategy & Print with Purpose | Precision Proco
With the increasing impact of climate change becoming ever more apparent and ‘eco-conscious’ topping many consumers’ priority lists, sustainability isn't just a buzzword; it's a necessity.
Acquire & Retain Customers with Door Drops | Precision Proco
Thinking about your 2024 marketing activity, our new Business Development Manager, Terry Boland shares with us his thoughts on why doordrops could be an integral part of your marketing campaign.
Customer Retention & Awesome Advocates | Precision Proco
Onboarding new customers is the most challenging part of the customer touchpoint journey, right?! Which makes retaining the ones you’ve already got of optimum importance. But how to stop their heads...
Ever-Evolving Customer Touchpoint Journey | Precision Proco
In the not-so-distant past, the customer touchpoint journey resembled a quaint Sunday drive, with a few pit stops along the way. But in today's multichannel, always-on, and somewhat saturated...
Navigating Random Consumer Behaviours | Precision Proco
In an era where the only constant is change, the marketing world has been hit by a whirlwind of transformation. Traditional approaches to understanding customer behaviours are slowly becoming...
7 Eco-Friendly Print Industry Elements | Precision Proco
In a world increasingly dominated by digital screens and virtual communications, it's easy to overlook the sustainable charm of the print industry. Or, worse still, mistakenly tar it with an...
On The Road To Becoming Carbon Balanced | Precision Proco
The world is forever changing, and not always in a good way. As individuals and as a business, we know we need to recognise our negative impact on the environment. And we know we must take...
Carbon Offsetting: A Balanced Perspective | Precision Proco
Carbon offsetting has become a widely discussed approach in the battle against climate change. While some view it as a valuable tool to reduce emissions and support sustainable projects, others...
Updating Your Database: Save Time & Planet | Precision Proco
In the digital age, data is a precious resource that drives decision-making, enhances customer experiences, and boosts business efficiency. However, maintaining an up-to-date database is not only...
Corporate Gifting Isn’t Just For Christmas | Precision Proco
The power of gift-giving shouldn’t be underestimated. And yet, in the business world, we can easily fall into the habit of it merely becoming a December box-ticking exercise.
Product Showcase May 2023: Pineapple Lane | Precision Proco
Welcome to our monthly product showcase, where every month we delve into the most innovative, creative and impressive print marketing.
How To Tackle Consumer Choice Overload | Precision Proco
Feeling more indecisive than ever? It’s hardly surprising in today’s overwhelming world of near-infinite options that can easily drain our decision-making capabilities.
6 Ways to Cut Print Marketing Costs | Precision Proco
We’re all feeling the pinch; we get it! And so we totally understand the temptation to slam on the spending breaks, rein in the marketing, and lie low until the choppy waters of uncertainty pass us...
What Being ConnecTED Really Means | Precision Proco
We all know the time-old saying: “It’s not what you know, it’s who you know”. Right? Well, actually, we think that’s wrong!
Product Showcase Apr 2023: Tommy's | Precision Proco
Welcome to our monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Benefits Of Offering Customisation Options | Precision Proco
In today's eCommerce landscape, consumers are increasingly looking for unique and personalised experiences. This trend extends to the gifting industry, where customers want to create thoughtful,...
Why Digital Loves Print: Marketing BFFs | Precision Proco
We’re rounding off our ‘Why Digital Loves Print’ series by summing up why these two much-loved marketing channels shouldn’t be pitted against one another. But instead, brought together in harmonious...
How To Gain More By Printing Less | Precision Proco
A controversial thing for a print company to promote, right?! But in the interest of our clients’ budgets, the impact on the environment and gaining optimum audience engagement, printing less can...
Turn Your Product Into An Experience | Precision Proco
If we’ve said it once, we’ll say it again - in today’s crowded market, customisation is king!
There are wins for both the company and the customer, with brands that bring personalisation to their...
Finding The Ideal Ecommerce Manufacturer | Precision Proco
For most of us having 'the big idea' is the hardest part. Coming up with a novel concept for a personalised product, or the characters and plot for a personalised book is the stuff that dreams are...
Why Digital Loves Print - Myth Busting | Precision Proco
Elsewhere in our ‘Why Digital Loves Print’ blog series, we’ve identified a plethora of ways that digital and print can work together for marketing campaign strategy gold!
Benefits of Local Product Manufacturing | Precision Proco
A web of trading difficulties spun by Brexit and Covid-19 are just some of the key reasons that have prompted a wave of overseas companies to look at manufacturing their products here in the UK,...
Sustainability Benefits Of Print On Demand | Precision Proco
Every once in a while, you come across an image that really makes you think. Recently, 'New Greenpeace Report: Plastic Recycling Is A Dead-End Street—Year After Year, Plastic Recycling Declines Even...
Product Showcase Feb 2023: ConcepTonic | Precision Proco
Welcome to our monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Why Digital Loves Print: Digital Noise | Precision Proco
While the web is what keeps today’s world spinning, we know it can be all-consuming, distracting and incredibly overwhelming at times.
The Power Of Personalised Products | Precision Proco
In a world where individuality is fast becoming everything, the power of personalisation has never been stronger.
Why Digital Loves Print: Middle Lane | Precision Proco
Nothing exciting ever comes from staying in the middle lane, right?! There’s no getting ahead of the pack in the fast lane or taking an alternative route via the slip road. In fact, you’re most...
Tangible Gifts For The Digital Age | Precision Proco
What do you buy the generation that’s grown up in a digitally dominated world? A tangible gift, that’s what!
Product Showcase Dec 2022: Dewynters | Precision Proco
Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Product Showcase Nov 2022: Kelloggs | Precision Proco
Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Does Your Direct Mail Tone Matter? | Precision Proco
So you want to do a piece of direct mail. Where do you start? With an attention-grabbing headline? With a special offer? With an amazing call to action?Let's press pause. Take a step back and think...
Product Showcase Oct 2022: Vets4Pets | Precision Proco
Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Increase Marketing ROI Via Personalisation | Precision Proco
The most effective marketing strategies are those that cater to the individual. The days of blanket marketing are long gone, and personalisation has become essential for marketers looking to increase...
Tips For A Successful Direct Mail Campaign | Precision Proco
As a marketer, you know that direct mail can play an important role in your overall marketing strategy.Great direct mail marketing campaigns require planning, inspired creativity, rigid execution and...
Use Partially Addressed Mail To Hit Goals | Precision Proco
Get More Value From Your Direct Marketing | Precision Proco
With marketing budgets under scrutiny, and concerns about slowing consumer spending, inflation and increasing costs, how can you ensure that your direct marketing campaigns remain highly effective?
Is Digital Marketing Greener Than Print? | Precision Proco
You may think that the winner of the most environmentally-friendly title in the battle between digital marketing and print marketing is obvious. Those poor trees, right?
Well, you may be surprised...
6 Types Of Direct Mail & Their Benefits | Precision Proco
Direct mail plays a unique and compelling role in today's marketing mix. It's a tried, tested and trusted performer that drives measurable change in consumer behaviour. In an increasingly digital...
Automating In The Moment Marketing | Precision Proco
As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, our end client enables properties all over the world to reach a global audience and grow...
Abandoned Cart Emails Aren't Working | Precision Proco
Increasingly, shoppers are experiencing digital fatigue. We all are. Faced with a constant stream of emails, we simply press delete – often without reading them at all.
Busting Direct Mail Myths | Precision Proco
There are lots of myths about the value of direct mailing – let’s start unpicking them one by one.
Four Ways To Drive Retail Footfall | Precision Proco
Type the above six words into any search engine and you are sure to come across thousands of interesting articles and industry statistics telling you what the best way to drive footfall is.
Use QR Codes To Connect Physical & Digital | Precision Proco
There was a time not that long ago when the feeling was QR codes had definitely had their day.