Type the above six words into any search engine and you are sure to come across thousands of interesting articles and industry statistics telling you what the best way to drive footfall is.
Drive-to-store marketing has always been an essential investment among brick-and-mortar retailers worldwide, accounting for . Now more than ever as we come to the easing of lockdown and the reopening of non-essential retail, winning the shopper at place of purchase is key to our economic recovery. According to SpringBoard research in the first week after the reopening of non-essential retail realised a 330% increase in footfall across high streets, retail parks and shopping centres.
“These results provide concrete evidence of the desire of shoppers to return to bricks and mortar stores and destinations” Springboard Insights Director Diane Wehrle said.
An ongoing trend for 2021 and beyond will be how to maintain this interest. What will engage customers to continue to visit stores?
- Make it premium