Partially Addressed Mail is a new way of identifying customers based on postal code data. Since the introduction of GDPR, there's been increased uncertainty around the collection of personal data.
Partially addressed mail utilises data sources like geo-demographic information to identify postal codes and households with potential prospects. It works by sending mail relevant to households rather than individuals.
Partially addressed mail stands between highly targeted and personalised direct mail and the broader scope of door drops, offering the same level of targeting as direct mail but with a wider reach. For example, home movers behave entirely differently from non-movers when purchasing home improvement products, furnishings, DIY, utilities and, surprisingly, other non-directly related categories such as vehicles. Using data and customer insights on the home mover audience, we can help you learn about the motivations and intentions behind purchases and how to use this to create well-timed, targeted, partially addressed mail.
Another example would be finding potential customers that resemble your very best customers. By analysing your historical transactional data to identify the habits of your ideal customers, we'll map our findings against other data sources to find more of the same.
JICMAIL has created essential insights to show the rich audience interactions and behaviours possible with Partially Addressed Mail.
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So, if it's a one-off Partially Addressed Mail to test the market or an ongoing campaign, we can help you make a dazzling first impression in any segment.
Images from JICMAIL - Joint Industry Committee for Mail and delivers industry-standard audience measurement data for Direct Mail (including Partially Addressed Mail), Door Drops and Business Mail.