How To Gain More By Printing Less

A controversial thing for a print company to promote, right?! But in the interest of our clients’ budgets, the impact on the environment and gaining optimum audience engagement, printing less can often be a good thing.

So, if you’re experiencing the marketing budget squeeze, looking to up your sustainability credentials or feeling that your far-reaching campaigns are failing to land, we’re here to explain how sharpening your focus and streamlining your communications can help you to achieve more with less.

Bypass The Mass

Sometimes there’s a real temptation to focus on numbers. Targeting more people leads to more sales, right?! Well, not always. It goes back to the old ‘quality not quantity’ saying. You want your carefully crafted communications to land with the people most likely to align with your brand and see the value in your offering. So, rather than taking a mass marketing approach, think about targeting fewer people overall but more of those that fall into your ‘ideal customer’ realms.

Deep Dive Into Your data

“How?” We hear you say. By deep diving into your hugely valuable customer data. For your consumer stats of the past can provide a more targeted marketing approach for the future. From consumer behaviours, characteristics and geographical locations to purchasing patterns and average spends, there are so many incredible insights to unearth. And it’s this eye-opening info that’ll help you drill down on those right kinda people while delivering a persuasive print campaign that you know will be right up their street.

Home In On The Right People

We get it! Where to start, right? Well, that’s where we can help. Through our HomingIn propositions, we can get geeky with your data to reveal uber-lucrative audiences that are highly likely to bond with your brand. Then we can help land super appealing print campaigns on their doorstep at what we know to be prime purchasing times. Take home movers, for example. If you’re an interior or gardening-related company specifically targeting this spend-happy market can prove particularly fruitful, as they kit out their new abodes with everything from beds, carpets and blinds to outdoor furniture. And so, put simply, this more strategic, data-driven approach allows you to print less by targeting a particularly desirable group of people at the points they are most likely to engage or buy.

Get What You Want, When You Need It

If it’s less campaigns and more content that you want to focus on streamlining, there’s a solution for that too. Thanks to modern print-on-demand technology and processes, there’s no longer the need to produce large volumes of bulky marketing materials, such as brochures, that ultimately end up collecting dust in an office somewhere. Instead, you can print what you want, when you want it, whether it be one single copy or a thousand. This eliminates the need for storage and, because it’s printed in real-time, means you can easily update material at the click of a button, avoiding your thoughtfully crafted content becoming quickly outdated.

Print On Point

Being the industry innovators we are, our Print On Point proposition goes one giant leap further than most print-on-demand processes by replacing generic marcomms with personalised and perfectly-timed content. How? By inviting prospective customers to build their own finely-filtered brochure on your website consisting purely of what interests them, that’s then printed and delivered to their door. Not only does this streamline the process, but it creates an elevated and interactional customer journey that makes them feel considered. Leading travel agent Kuoni is just one example of the forward-thinking companies we’ve helped switch to this innovative print approach. Its highly-attractive brochures are now created online by visitors to its website, who can select the types of destination/getaway they want to be included. We then personalise, print, and deliver it within 48 hours. The result? Reduced print runs and increased engagement, plus valuable customer insights that can be used for super-tailored follow-ups.

Bring The Wow Factor

Dialling down the quantity of your output provides a golden opportunity to turn up the wow factor, dazzling recipients from the off and leaving a lasting impression. We’re talking specialist finishes and formats that’ll grab attention while creating a premium product. Think high vibrancy colour, swish gloss/matte laminations and luxe foil blocking. Powered by the latest digital print technology, our impressive fleet of presses can achieve ALL this whilst still delivering game-changing personalisation, speed, quality and scalable volume.

The beauty of all of these scaled-back yet switched-on approaches is that you stand to cut costs, save time and reduce your carbon footprint. Furthermore, in delivering personal, relevant and engaging marcomms to fewer but more specific targets, you can expect to see increased acquisitions, ROI and lifetime value.

And so, it seems, you can achieve more by producing less. It’s often just a case of looking at how to do things differently…and given our innovative approach, pioneering technologies and ‘think different to print different’ attitude, this is certainly something we at Precision Proco can help you with. Keen to find out more? Then get in touch, and let’s explore the opportunities that await!