Direct mail plays a unique and compelling role in today's marketing mix. It's a tried, tested and trusted performer that drives measurable change in consumer behaviour. In an increasingly digital world, mail remains as resilient and relevant.
News, Views & Insights
As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, our end client enables properties all over the world to reach a global audience and grow their businesses.
This online travel business wished to automate their systems driven mailings such as account activation and lapsed customer mailings alongside voucher marketing, all driven by customers’ online behaviours, seamlessly connecting on the online experience with offline, tangible communications.
The mailing activity proved successful when communications arrived with a customer or potential customer within a maximum of six days from the point of online browsing or activity.
Increasingly, shoppers are experiencing digital fatigue. We all are. Faced with a constant stream of emails, we simply press delete – often without reading them at all.
There are lots of myths about the value of direct mailing – let’s start unpicking them one by one.