Onboarding new customers is the most challenging part of the customer touchpoint journey, right?! Which makes retaining the ones you’ve already got of optimum importance. But how to stop their heads...

The most effective marketing strategies are those that cater to the individual. The days of blanket marketing are long gone, and personalisation has become essential for marketers looking to increase...

Increasingly, shoppers are experiencing digital fatigue. We all are. Faced with a constant stream of emails, we simply press delete – often without reading them at all.