Sink, then swim: How a data deep-dive helps drive marketing campaign success
There’s a lot of chat about data being king, but without a driving force behind this precious intel, your marketing campaigns won’t reign supreme.
There’s a lot of chat about data being king, but without a driving force behind this precious intel, your marketing campaigns won’t reign supreme.
Key life events can cause consumers to behave in totally different ways, parting with their cash more often or in larger amounts.
With the increasing impact of climate change becoming ever more apparent and ‘eco-conscious’ topping many consumers’ priority lists, sustainability isn't just a buzzword; it's a necessity.
Onboarding new customers is the most challenging part of the customer touchpoint journey, right?! Which makes retaining the ones you’ve already got of optimum importance. But how to stop their heads...
The most effective marketing strategies are those that cater to the individual. The days of blanket marketing are long gone, and personalisation has become essential for marketers looking to increase...
Increasingly, shoppers are experiencing digital fatigue. We all are. Faced with a constant stream of emails, we simply press delete – often without reading them at all.