News, Views & Insights

Case Study: Automating In The Moment Marketing

As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, our end client enables properties all over the world to reach a global audience and grow their businesses.

This online travel business wished to automate their systems driven mailings such as account activation and lapsed customer mailings alongside voucher marketing, all driven by customers’ online behaviours, seamlessly connecting on the online experience with offline, tangible communications.

The mailing activity proved successful when communications arrived with a customer or potential customer within a maximum of six days from the point of online browsing or activity.

Read More